NEWS RELEASE

Florida Fish and Wildlife Conservation Commission

February 15, 2000

CONTACT: Bob Wattendorf (850) 488-0331

FWC KICKS OFF FIVE-YEAR FISHING LICENSE PROMOTION

The Florida Fish and Wildlife Conservation Commission (FWC) will launch its annual five-year freshwater fishing license promotion during March and April. Anyone buying a five-year freshwater fishing license during the promotion period will receive a bonus pack valued at $40. The bonus pack includes lures from Berkley, Culprit and Phantom tackle, Xpoint hooks, bait hooks, a boater's keychain, mouse pad, several magazines as well as coupons and special offers from various sponsors. Resident five-year fishing licenses cost $61.50. Licenses are available at local tax collectors' offices or by calling 1-888-FISH-FLORIDA (1-888-486-8356) for an extra $3.95 handling fee. According to Bob Wattendorf, FWC's fisheries marketing specialist, buying a five-year license offers several advantages besides a $6 savings in administrative fees. First, the license is an embossed credit card style license that is more durable than paper licenses. Second, you get an automatic reminder when your license is about to expire. Third, you are protected against any license fee increases for the next five years. And finally, there is the convenience of not having to renew your license every year.